Client and challenge
Podrez — a sofa manufacturer in the Baltics. It sells online with delivery across all three countries, and through its own showrooms.
A market that speaks three languages at once — Latvian, Russian and Estonian — in a competitive niche where price, delivery and product imagery all decide the sale.
Build a stream of online sales across the whole Baltic region from scratch — and drive footfall to the offline showrooms at the same time.
One offer had to work in three languages and two channels — Google for people searching for a sofa right now, and Meta for demand and brand awareness.
What we did
Google Ads: search and catalogue
Search and shopping campaigns — the brand shows up for everyone searching for a sofa right now.
Meta: conversions and reach
Facebook and Instagram driving sales, remarketing and showroom awareness.
Creatives in 3 languages
We localised the ads for LV, RU and EE — its own language and its own angle for each market.
Dynamic catalogue
A product feed with models and prices — the ads surface the current sofa range automatically.
Footfall to the showrooms
Dedicated campaigns sent people not only to the website, but also into the offline showrooms.
Promo mechanics
Discounts, free delivery and seasonal offers — reasons to buy right now.
Results in numbers
Data from the Google Ads and Meta accounts for March 2023 — September 2024. Budget figures are hidden.
From the client's side
Three languages, two channels — one sales flow
The Baltics means three languages at once. We localised the creatives for each market and joined Google and Meta into a single system. Switch the language:
Russian market: a playful creative, “Even a hedgehog gets it”, built around choice and free delivery.
Latvian market: a promo video creative, “−10% on all sofas”, with a deadline.
Estonian market: “Kuumad hinnad” — sofas and beds from €205 with free delivery across Estonia.
Google captures the demand that already exists, Meta creates new demand and brings back the people who were still deciding. Together — one sales flow across three countries.
The Google and Meta accounts
Real data from the ad accounts. Spend figures are hidden; the performance numbers are all there.
Hover to scroll through the site, — or click to open it in a new tab.
“Furniture gets bought online, in the showroom, and in three languages. We built every channel — and tied them all into one sales flow.”
Selling products in the Baltics?
We work with e-commerce and retail: Google and Meta, product catalogues, localisation for LV/RU/EE, and joining online with showrooms. Tell us about your challenge — we'll walk you through this case in detail and propose a plan.