Someone types a query into Google the moment they're ready to buy. Search captures that demand, Performance Max picks up more sales across the entire Google network, YouTube and remarketing bring back the ones who left to think it over. Live in 72 hours, first leads on day 3–7, and by month two the cost per lead drops by an average of 28%.
Prices in the open — from €600/mo. See prices and what is included ↓
In even one of these points — it means there's room to improve, and the first month will show it in the numbers.
Campaigns have been running for months, yet you can't answer a simple question — how much one customer costs and whether the advertising pays off.
Lots of clicks, lots of calls asking "do you also do this?", but few sales. Money burns on queries that will never become an order.
Conversions aren't set up or are counted incorrectly; the agency's report is a screenshot of clicks with no revenue. Decisions are made on gut feel.
The account is still there, but who set up the bids, negative keywords and Performance Max, and why, is anyone's guess. There's no one to make sense of it.
People Google your product every day — and land with a competitor who simply set up their ads earlier.
You've got a working setup, but raising the budget by guesswork means risk. You need someone who scales spend on data, not intuition.
If there's no search demand yet — we'll tell you honestly and suggest starting with another channel.
About the ad budget — honestly and up front. Google runs on an algorithm that needs data to learn: from €500 a month results are more predictable. That is a reference point, not a condition — we take on smaller budgets too. On the call we will look at your niche and suggest where it makes more sense to start. Our fee stays the same either way: the volume of campaigns, keywords and analytics barely depends on the size of the budget.
If there's no search demand yet (a new product no one is searching for), it's more honest to start with advertising on Facebook and Instagram and come back to Google later. The ad budget is the money you pay Google for impressions; that's separate from our work (see the "Pricing" section).
Not a list of actions, but what you actually end up with.
Your ad shows to people searching for your product right now. We build the keyword set, write ads (RSA) with native proofreading in Latvian and Russian separately, and clean out junk queries with negative keywords.
A single campaign picks up sales in Search, Maps, Gmail, on YouTube and across the display network. Separate LV/RU language targeting — built for the Latvian market, where "don't mix languages" delivers better results.
Video ads to the right audience and bringing back people who visited the site but didn't submit a request. Geography and audiences are set by cost-per-lead data, not by guesswork.
GA4 + Google Tag Manager + Consent Mode v2 + enhanced conversions, plus offline conversion import from your CRM. You see leads and revenue per campaign, not clicks. Analytics and tracking →
We switch bidding (Maximize clicks → Maximize conversions) based on accumulated data. We turn off Search Partners and display expansion when they pour in junk — Google's score drops as a result, but performance goes up.
Every lead lands in Google Sheets and your CRM with a Telegram notification — your manager sees it within seconds. CRM and automation →
Once a week: how much was spent, how many leads, at what cost, and what we're changing next. No screenshots for the sake of screenshots and no "all good, working on it."
Real estate, employment, finance — these come with their own targeting restrictions. We set them up correctly so campaigns aren't blocked or have their reach cut.
All prices are in EUR, excl. VAT. This is payment for our work; you pay the ad budget to Google separately.
| What | Price |
|---|---|
| Launch and the first month of managementAccount setup, campaign structure, audiences, creatives, conversion goals — plus that month’s management. The second and third channel get a 30% discount. | €800 – 1,400+ ad budget |
| Campaign management (from the second month)Campaigns, bids, optimisation, A/B tests, reporting. Per channel; the second and third get a 30% discount. | €600 – 1 000 / mo+ ad budget |
| Google Ads express audit Credited to your first invoiceA review of campaigns, structure, bids and goals within 2 working days. Credited against your first invoice if we start working together. | €150 |
| Conversion tracking setupThe whole loop: GTM, GA4, Pixel, Conversions API, Consent Mode v2 and a reconciliation check. | €550 – 800 |
Why the range: it reflects the different scope of work — how many campaigns and languages we run, whether YouTube and remarketing are needed, whether you already have analytics or we build it from scratch, one region or several. On the consultation we name the exact figure for your case.
Cost per lead falling after launch — data from real Marketerra projects across different niches.
The longer we work, the cheaper each lead gets. Google's algorithms learn, we accumulate data, we optimize every campaign for conversions. This is a system, not one-off launches.
Pick a niche — we'll show a benchmark of "market vs our clients" and a recommended starting budget.
Mechanics demo. The figures are a preliminary placeholder. Real "market vs our clients" benchmarks by niche are being compiled and will be agreed before publication. We'll give the exact range for your case on the consultation.
Not promises — numbers straight from the ad accounts.
Search campaigns were bringing in a lot of off-target inquiries — budget went to queries that never became an order. We optimized the Search campaigns, cleaned up search terms and cut off off-target traffic. The result — a steady flow of B2B leads since April.
Full setup from scratch: GA4 + GTM + Consent Mode v2, conversions for form/call/WhatsApp, a Search campaign (RSA in LV and RU separately) and 2 Performance Max campaigns by language. Through our own end-to-end dashboard we saw honestly that the channel was undercounting conversions — we rebuilt bidding to "Maximize conversions" and pointed PMax at new landing pages.
These are a few of 32+ projects. On the consultation we'll show cases closest to your niche — with full stats from the accounts. More examples: WeCare — a dental clinic in Riga, 3 years on Google + FB/IG + SEO, average cost per lead €7.20 across all channels; Liberta — a restaurant, local Google campaign: €0.10 per click and 1,340 local actions.
A system of steps with deadlines. "Live in 72 hours" is a specific step, not a slogan.
We bring the account under the agency's manager account (MCC), set up conversions and tracking, build the keyword set and negative keywords, write ads and launch campaigns. Within 72 hours the ads are already showing.
Campaigns gather data, the first leads come in. We look at which queries bring real inquiries and cut out anything off-target.
By search terms we find and cut the junk. In the first audit month, 15–20% of spend that was going to waste is usually uncovered — that money is put back into campaigns that work.
Once there are enough conversions, we move bidding to "Maximize conversions" and launch Performance Max on the best landing pages. The advertising starts optimizing for leads, not clicks.
We scale what pays off, add YouTube and remarketing, and raise the budget on data. By this point cost per lead is down an average of 28% versus the start, and deeper from there.
Not promises — rules we put in writing.
Communication SLA on business days, urgent — 30 minutes. After any change we verify the ads are actually running: "200 OK" in the dashboard ≠ working.
We work in your account under the agency MCC. If you leave, you take everything: the account, conversions, campaign history, data.
We charge a flat fee for the work. We have no incentive to inflate your budget for a percentage — our job is to lower cost per lead, not raise spend.
Clients stay because of results, not because of cancellation penalties.
Honest answers to what people ask before starting.
There is no hard threshold. Google’s algorithms need data to learn, so from €500 a month results are more predictable — but that is a reference point, not an entry condition. We take on smaller budgets too: on the call we will look at demand in your niche and suggest where to start. Our fee is the same at any budget. You pay the ad budget to Google directly, separately from paying for our work.
Google captures existing demand — the person is actively searching for your product and ready to buy. Meta creates demand — it shows your offer to people who aren't searching yet. Usually they work together: Google captures hot demand, Meta expands reach and brings audiences back. On the consultation we'll advise where it's smarter for you to start. Advertising on Facebook and Instagram →
Ads go live in 72 hours; the first leads usually arrive on day 3–7. A noticeable drop in cost per lead comes by month two, once campaigns have accumulated data and we've reworked bidding for conversions. We don't promise "100 leads in the first week" — that wouldn't be honest.
Yes. We always work inside your own ad account under the agency's manager account (MCC). If you leave, you take everything: history, campaigns, conversions, data. No lock-in and no penalties for cancelling.
No. We have a fixed management fee. We don't profit from growing your spend — on the contrary, our job is to lower cost per lead. You pay the budget directly to Google.
It's a Google campaign type that shows your ads simultaneously in Search, on Maps, in Gmail, on YouTube and across the display network, while the algorithm allocates impressions for conversions itself. It works well on top of Search campaigns as an extra source of sales. We set it up separately by language — for the Latvian market that gives noticeably better results.
They are different things, and we keep them deliberately separate. The consultation is free: in 30 minutes we go through your situation, find the obvious growth points and tell you whether running Google makes sense at all. The €150 express audit is a written review of campaigns, structure, bids and goals within two working days — concrete findings, not a sales call. If we start working after it, that €150 comes off your first invoice.
We've run Google for real estate, construction, dentistry, B2B logistics, e-commerce, restaurants. On the consultation we'll show a case from the niche closest to yours — with real numbers from the account.
Tell us the task — we'll show where the demand is in your niche, roughly what a lead costs and what can be improved in your current campaigns. Free and with no obligation.