Not “CPL €11 in the ad account”. But what a unique customer who reached the deal truly costs. We build tracking from click to sale: GA4, GTM, Meta Pixel and CAPI, ads linked to your CRM. Your first honest numbers — within 5–10 business days.
Prices in the open — from €200. See prices and what is included ↓
If at least two of these are about you — you're making decisions on guesses, not on data. That's fixable.
Facebook says one thing, Google another, and the CRM a third. Which to trust is anyone's guess — and you're splitting the budget blind.
The platform counts a WhatsApp button click and a form submission from a single visit as two leads. You're paying for thin air and never seeing it.
Leads come from everywhere. But the closed deals — which source did they come from? No answer, because the ads aren't connected to the CRM.
Someone exports data into a spreadsheet once a week, burns half a day, and by the time the report lands it's already out of date.
Events get lost at the consent step, attribution is full of holes, and the ad algorithm learns from scraps.
If there's no advertising yet at all and only a handful of leads — you should start by launching traffic, not with analytics. We'll say so honestly on the call.
When this pays off — honestly and up front. Analytics earns its keep when there is something to measure: usually from €1,000 a month in ad spend on at least one channel. Below that the conclusions will be shaky — better to know now than three months in. We do not treat it as a threshold: if you need tracking in place before launch, we will set it up straight away so data accumulates from day one.
This is payment for our setup work. You pay the ad budget to the platforms separately and stay fully in control of it yourself (see the “Pricing” block).
Not “configured tags”, but concrete answers to your business questions.
Request, call, WhatsApp, directions and email events — tagged as conversions, not dumped in a heap. You see on-site behaviour, not abstract visits. GA4 in the price list →
Conversion data reaches Meta even when the browser blocks it — deduplicated by event_id. On our benchmark projects this delivered 98%+ event coverage instead of half.
User consent is respected, data is collected legally — and you don't lose half your events at the banner. Compliant and complete at the same time.
Google and Meta algorithms learn from real requests, not phone-number clicks. That has a direct impact on your cost per lead.
UTM tags travel all the way to the deal card. In the CRM you can see which ad each sale came from: ads → website → CRM → dashboard. End-to-end analytics →
One screen: spend, requests, cost per lead, channels, campaigns, funnel. It refreshes itself every morning — nothing to export by hand. Dashboard in the price list →
“Form vs pixel” deduplication, we separate CRM leads from platform ones and measure return on closed deals. You see the truth, not the pretty picture in the ad account.
Weekly or daily, to email or a messenger. No manual assembly. We set up reporting automation once. Automation & AI →
All prices in EUR, VAT excluded. This is payment for our work; you pay the ad budget to the platforms separately and it stays with you.
| What | Price |
|---|---|
| GA4 setupThe tag, core events and goals, linked to Google Ads. One-time. | €200 |
| End-to-end analyticsLinking ads, CRM, site, dashboard | €1,000 – 3 000 |
| Looker Studio or Metabase dashboardCustom report for business KPIs | €800 – 2 500 |
| Conversion tracking setupThe whole loop: GTM, GA4, Pixel, Conversions API, Consent Mode v2 and a reconciliation check. | €550 – 800 |
Why a range: it reflects the different amount of work within one service. GA4 on a single-page site with two forms is the lower bound; a full end-to-end link of several ad channels with a CRM and a dashboard on daily data is the upper. We'll name the exact figure after a short audit of your current tracking.
Not promises — numbers straight from dashboards and CRMs.
We built tracking from scratch and a dashboard with daily auto-refresh from four sources. In the very first month it showed: Google was eating 32.7% of the budget for 8.9% of the leads (€21 per lead), while Instagram delivered leads at €4.32. The budget was reallocated — by the numbers, not by gut feel.
We tagged conversions across every booking form, separated target requests from phone-number clicks, and merged Facebook, Google and SEO data into one honest cost per enquiry. The algorithms started learning from real bookings — a steady €7.20 cost per request across a flow of 1,000+ enquiries. We've run the project for three years.
These are a few of 32+ projects. On the call we'll show case studies closest to your niche — with full stats from the ad accounts and CRM. A backup example — Kronitek: channel-level return calculated from the CRM, not the ad account — which is where the conversation about end-to-end analytics all the way to the sale begins.
Four steps. The first useful numbers — already in week one.
We check what's already installed and which of it is lying. Where events get lost, where there's double counting, what never reaches the CRM. The output — a map of the gaps and a plan for what to fix first.
GA4, GTM, Google and Meta conversions, Pixel + CAPI with deduplication, Consent Mode v2. We tag events as conversions and split primary from secondary. We verify with end-to-end test submissions from start to finish.
UTM discipline all the way to the deal card. The source of every request is visible in the CRM and in the leads spreadsheet. We set up end-to-end attribution “ads → website → CRM”.
We build one screen around your metrics, connect auto-refresh and scheduled reports. From there — we support and adjust it as you grow. Timelines are indicative: we'll give exact ones after the audit.
We don't just install tags — we catch the lies in the numbers. Double counting, events eaten by the consent banner, “lead ≠ widget click”, attribution that covers part of the revenue instead of all of it.
Communication SLA on business days, urgent — 30 minutes. After setup we don't check “by eye”, but with end-to-end test submissions from start to finish.
After Pixel + CAPI setup with deduplication, coverage of key events is 98%+. The level where algorithms can be trusted and the numbers can drive decisions.
GA4, GTM, ad accounts and dashboard stay with you. We don't hold access hostage. When you leave, you take it all.
No commission on the ad budget and no termination penalties. You stay because you see the results.
Honest answers to what people ask before we start.
“Installed” and “working correctly” are two different things. In 9 out of 10 projects we take on, the tag is there, but events aren't marked as conversions, consent cuts off half the data, and nothing is connected to the CRM. We start with an audit: if everything is fine on your side, we'll tell you so — and it won't cost the full setup budget.
It's when you can see the whole journey: which ad someone clicked → what they did on the site → whether they submitted a request → whether they reached a deal in the CRM. Not “50 leads”, but “these 50 leads cost this much, 8 of them became sales, and all 8 came from one channel”. Based on that, you can move budget to where the money is, not where the leads are.
Partly. Without a CRM we can take the picture as far as the request and the cost per lead — that's already more honest than the numbers in your ad account. To close the loop all the way to the sale, you need a CRM. We can implement one separately (Pipedrive, Bitrix24, HubSpot) — that's a related service.
No, 100% doesn't exist on the web — blockers, consent withdrawal, different devices. The honest benchmark after setting up Pixel + CAPI with deduplication is 98%+ coverage of key events. That's the level where ad algorithms learn properly and your numbers can be trusted for decisions.
Quite the opposite — with a properly configured Consent Mode v2 you stay compliant and don't lose data. The typical mistake is a banner that eats half your events without the business ever knowing. We set it up so consent is respected while coverage stays high.
The first honest numbers — within 5–10 business days of kickoff: basic tracking and conversion tagging. The full end-to-end link with the CRM and dashboard — up to a month. We'll give exact timelines after the audit; they depend on the number of sources and the state of your CRM.
We build whatever suits your needs best: a dashboard on a separate site with auto-refresh from ad APIs and GA4, or a report in Google Sheets with native charts. The point is one screen with your metrics that refreshes itself.
Everything. GA4, GTM, ad accounts, dashboard and settings are yours. No termination penalties, no year-long lock-in. We keep clients through results, not locks.
In 30 minutes we'll go through your current tracking, show you where data and money are leaking, and what to fix first. Free and with no obligation.