Not "100 leads in a week" — that would be dishonest. The real outcome: first leads in 3–7 days, and by month two the cost per lead drops by 28% on average. We find what actually brings you leads and scale exactly that — not what simply racks up clicks.
Prices in the open — from €600/mo. See prices and what is included ↓
If even one point rings true, there's something to improve — and the first month will show it in numbers.
In the first month we find 15–20% of spend that's simply wasted: junk placements, unnecessary geos, impressions to the wrong audience.
People "leave a number" and vanish. That means the algorithm is learning from clicks, not from the real quality of inquiries.
The lead form counts one thing, the pixel another, and the CRM a third. Facebook doesn't reconcile these numbers for you — so you're paying blind.
The audience is "burned out" on it, the cost per lead keeps creeping up, and there are no new variants in testing.
Without half a year of "setup" and promises nobody stands behind.
If the budget is small, we will tell you what it can realistically deliver and where it is better to start.
About the ad budget — honestly and up front. Facebook and Instagram run on an algorithm that needs data to learn: from €500 a month results are more predictable. That is a reference point, not a condition — we take on smaller budgets too. On the call we will look at your niche and suggest where it makes more sense to start. Our fee stays the same either way: the volume of campaigns, creatives and analytics barely depends on the size of the budget.
The ad budget is the money you pay Facebook for impressions. It's separate from our work on setup and management (see the "Pricing" section).
Not a list of actions, but what ends up in your hands.
Campaigns built for a result (a lead, a call, a purchase), not "reach for pretty stats."
We test 8–15 hypotheses and keep what actually brings leads. Vertical formats for Reels and Stories — where the attention is right now.
We remove the double count of "lead form + pixel" and reconcile the numbers so you see the real CPL, not an inflated or understated one.
The algorithm learns from qualified leads, not from everyone: feedback from your CRM flows back into Facebook via CAPI.
Every lead lands in Google Sheets and your CRM with a Telegram notification — your manager sees it in seconds. CRM and automation →
Facebook Pixel + CAPI with double-count protection — 98%+ coverage, so the algorithm sees what brings in money. Analytics and tracking →
What we launched, what worked, what a lead cost, what we're changing next. None of the "all good, working on it."
Real estate, hiring, finance — each has its own targeting limits (Special Ad Categories). We set them up correctly so campaigns aren't blocked.
All prices are in EUR, excl. VAT. This is payment for our work; the ad budget you pay Facebook separately.
| What | Price |
|---|---|
| Launch and the first month of managementAccount setup, campaign structure, audiences, creatives, conversion goals — plus that month’s management. The second and third channel get a 30% discount. | €800 – 1,400+ ad budget |
| Campaign management (from the second month)Campaigns, bids, optimisation, A/B tests, reporting. Per channel; the second and third get a 30% discount. | €600 – 1 000 / mo+ ad budget |
| Meta Ads express audit Credited to your first invoiceA review of campaigns, structure, bids and goals within 2 working days. Credited against your first invoice if we start working together. | €150 |
| Conversion tracking setupThe whole loop: GTM, GA4, Pixel, Conversions API, Consent Mode v2 and a reconciliation check. | €550 – 800 |
Why the range: it reflects the differing scope of work — how many markets and languages, how many campaigns and creatives, whether there's a "special category" and complex tracking. On the consultation we name the exact figure for your case.
The drop in cost per lead after launch — data from real Marketerra projects across different niches.
The longer we work, the cheaper each lead. The algorithms learn, we accumulate data, we optimize every campaign. This is a system, not a series of one-off launches.
Pick a niche — we'll show a "market vs our clients" benchmark and a recommended starting budget.
⚠️ Mechanics demo. The numbers are a preliminary placeholder. Real "market vs our clients" benchmarks by niche are being collected and will be agreed before publication. We'll name the exact range for your case on the consultation.
Not promises — numbers straight from the ad accounts.
One audience block ate up 45% of the budget while delivering only 21% of leads — we cleaned it out. We set up lead-quality feedback from the CRM into Facebook. Cost per lead cut from €15 to €6, the flow grew to 150+ per week.
Pixel + CAPI with double-count protection, setup for the "special category" (real estate), separate ads in Latvian and Russian — 11 creatives per language. Instagram turned out to be the best channel with a cost per lead of €4.32.
These are a few of 32+ projects. On the consultation we'll show cases closest to your niche — with full stats from the accounts. A spare example — Mzogs: seasonal fence advertising across Latvia, cost per lead €2–3 in season + an AI auto-responder that calculates the estimate itself.
A system of 4 stages. "First leads in 3–7 days" is a concrete step, not a slogan.
We break down the product, audience, and lead economics. We calculate the target cost per lead from your average order value. We build out geos and audiences.
The first batch of ads: messaging angles × formats × aspect ratios (feed 4:5, Reels/Stories 9:16). We set up the pixel and CAPI. First leads land here.
3 audience groups (cold, lookalike, warm). On day 7, a decision for each ad: turn off, refine, or scale.
We push what's working. We cut the waste: extra placements, geos, and audiences that eat the budget. The first drop in cost per lead becomes visible.
A new batch of creatives, new hypotheses, data analysis, and a report. The cost per lead keeps falling — a median of −28% by month two, and deeper beyond.
Not promises — rules we put in writing.
Communication SLA on business days, urgent — 30 minutes. After any change we verify that the ads actually went live: "200 OK" in the account ≠ working.
Not "our account with no access for you." If you leave, you take everything: the account, the pixel, the audiences, the history.
We charge a flat fee for the work. We have no incentive to inflate your budget for a cut — bad for you means bad for us.
Clients stay because of the results, not because of termination penalties.
Honest answers to what people ask before starting.
First leads within 3–7 days after launch. But we don't promise "100 leads in a week" — that would be dishonest. A steady flow and a lower cost per lead settle into place by the end of the first month.
There is no hard threshold. The Facebook algorithm needs data to learn, so from €500 a month results are more predictable — but that is a reference point, not an entry condition. We take on smaller budgets too: on the call we will look at your niche and suggest where to start. Our fee is the same at any budget — the volume of campaigns, creatives and analytics barely depends on it. You pay the ad budget to Facebook directly, separately from paying for our work.
You do. We work in your account (or set one up for you). If you leave, you take everything: the account, the pixel, the audiences, the campaign history. Nothing "ours" that you can't access.
No. Just a flat fee for the work. We have no incentive to inflate your budget for a cut — that would run against your interests.
No. No year-long lock-in and no penalties for leaving. We work on the assumption that clients stay because of the results.
We set up a system where the algorithm learns from quality, not clicks: feedback on each lead (qualified / junk) from your CRM flows back into Facebook via CAPI. Plus, at the entry point — qualifying questions in the form and screen-out screens. Facebook doesn't do this on its own.
Tell us the task — in 30 minutes we'll review your advertising and point out growth opportunities. Free and with no obligations.