Client and challenge
Kronitek manufactures industrial vegetable-processing equipment: potato peelers, cabbage shredders, cheese graters and vegetable cutters. Its customers are production plants, kitchens and processing units across Europe, the USA, Canada and Australia.
This is B2B with an average order value in the thousands of euros and a long buying decision — what matters here isn't the cost per click, it's the deals that actually close.
Turn scattered enquiries from different countries into a sales pipeline you can manage: every request lands in the CRM, gets qualified and reaches a sales manager — at night, at weekends and across every time zone.
And make the flow predictable: a clear cost per lead, attribution all the way through to the deal, and the speed at which an enquiry turns into revenue.
What we did
A network of product-line websites
A dedicated landing site for each equipment line — buyers land on exactly what they were looking for.
Advertising across 4 continents
Meta and Google campaigns tailored to different countries, languages and time zones.
Pipedrive CRM with attribution
Every lead enters the pipeline tagged with its source — so it's clear what genuinely brings deals.
An AI salesperson on WhatsApp
A 24/7 bot replies, clarifies volume and use case, recommends a model and hands the hot lead to a manager.
Automatic call and chat logging
Calls and conversations are attached to the deal automatically — nothing gets lost.
Weekly reporting
A transparent report on leads, costs and pipeline stages — every single week.
Results in numbers
Data from Pipedrive CRM and weekly reports, July 2026. We'll walk you through the full statistics on a consultation.
An AI salesperson that never sleeps
Enquiries arrive at any hour — from the USA in the daytime, from Australia in the middle of the night in Riga. The AI salesperson on WhatsApp qualifies the lead on its own and passes a ready deal to a manager. Here's how it looks:
A purpose-trained bot saves the sales team roughly 20 hours a week, and the instant response lifts lead-to-deal conversion by 20–25% compared with a human manager.
66% of deals close within a month, 85% within two. *A typical B2B sales cycle for industrial equipment is measured in months.
What it looks like in the numbers
Real data from ad accounts and reports. Budget figures are hidden, and so are leads' personal details.
Leads per week (CRM + WhatsApp) from the weekly report, summer 2026.
"Advertising brings in the enquiry. The system — websites, CRM and the AI salesperson — turns it into a closed deal while the team sleeps."
Want your sales built the same way?
We work with B2B and manufacturing: websites, advertising into export markets, CRM and AI sales automation. Tell us about your challenge — we'll show you the full statistics behind this case and propose a plan.