Client and challenge
Liberta is a restaurant and bar in Riga's Old Town with a summer terrace. Its guests are tourists from all over Europe and locals alike, so the ads, the website and the booking flow all have to work in several languages at once.
There are plenty of reasons to drop in: breakfast, business lunch, dinner, cocktails, celebrations — and each one calls for a different conversation with the guest.
Bring in a steady flow of guests for every occasion — and make booking a table something you can do online in a couple of taps, not only over the phone.
And move away from booking aggregator commissions: the reservations and the guest data should belong to the restaurant, not to someone else's platform.
What we did
Meta ads for every occasion
50+ campaigns on Facebook and Instagram for brunch, dinner, cocktails and celebrations — across the whole Old Town.
A new hand-coded website
Moved off Tilda onto custom code — PageSpeed went up from 63 to 74.
Booking system built end to end
Their own online booking system in three languages — with no aggregator commissions.
Waiter's admin panel
A dashboard with the floor plan, booking statuses and a mini-CRM of guests — all on one screen.
Booking cards in Telegram
Every reservation reaches the team instantly — confirmed in a single click.
Google review collection
We built a steady stream of reviews — the restaurant now sits at 5.0★ on Google Maps.
Results in numbers
Meta Ads Manager data for the full engagement. Budget and guests' personal data are hidden.
From the restaurant's side
The ad brings the guest in — the system turns them into a booking
We didn't just run ads. We built the restaurant a booking system of its own — here is a live copy of the widget, try booking a table:
Booking accepted
Today · 19:00 · 2 guests · Dining room
This is a self-contained copy of the widget, for demonstration only. In production a booking goes straight into the waiter's admin panel and into Telegram — with no aggregator commissions.
The ads bring guests in from all across the Old Town — and our system turns that click into a reservation, with no middleman commissions.
The system, the ads and the reviews
Our own booking widget, the waiter's admin panel, real creatives and reviews from guests.
“Brīnišķīga vieta, kur baudīt nesteidzīgu maltīti. Baudāmi kokteiļi, atmosfēra”.
“Food was very good. Fish was perfectly cooked and the whole meal was seasoned perfectly. I would come here again!”
“Очень вкусные закуски и напитки. Атмосфера приятная, вне суеты города. Цены доступные для такого красивого места”.
“Came here twice during my few days in Riga. Both a very good restaurant and bar — the soups were the best and the service was really good”.
“TOP, qualitativ hochwertiges Essen. Service 1. Klasse”.
“Jauku ir labai skanu. Greitas, mandagus aptarnavimas”.
Hover to scroll through the site, — or click to open it in a new tab.
“The ad brings the guest in. A booking system of your own turns them into a reservation — with no aggregator commissions, and with the data staying inside the restaurant”.
Want the same — a flow of guests and a system of your own?
We work with restaurants and hospitality: ads for every occasion, websites and bespoke booking systems built end to end. Tell us about your challenge — we'll show you this system from the inside and propose a plan.