B2B with a sales teamseveral lead sources, managers, a long sales cycle. This calls for a full CRM: Pipedrive, HubSpot or Bitrix24 with pipelines, permissions and automation.
Small business and servicesyou have a flow of requests, but it's too early to pay for a heavy subscription-based CRM. We build a "bare-bones CRM": a database in Google Sheets plus lead cards in Telegram with "qualified / junk" buttons.
Ad-driven businessesif you're already pouring budget into Meta or Google, tagging lead quality in the CRM feeds back into the ad algorithm and makes leads cheaper.
About CRM scale — honestly and upfront. We don't push a heavy subscription-based CRM if you get 20–30 requests a month from a single channel. In those cases we build a lightweight solution on Google Sheets and Telegram: leads stop getting lost, and you don't pay for software you don't need.
Our prices are lower — this is the cost of our implementation work. The subscription for the CRM software itself (if it's paid) is billed to you directly by the vendor and is not included in this amount.