Client and challenge
Edgars Būve is a Latvian company building timber-frame, modular and block-built houses. The founder handles sales personally, so the quality and relevance of each lead matters more than sheer volume.
Before working with us, the company had no systematic paid traffic — leads came in rarely and unpredictably.
Build a steady flow of house-building leads at a predictable cost — and do it fast, from scratch, across several channels at once.
And give the client full transparency: so he can see at any moment how many leads came in, where from and at what cost — without waiting for a monthly report.
What we did
Meta advertising from scratch
Launched Facebook and Instagram around the house ranges, testing creatives in LV and RU.
Google and Performance Max
Search and PMax campaigns — the client shows up for people looking to build a house right now.
Pricing landing page with a calculator
A dedicated page that gives a price estimate before the form — so leads arrive already warm.
A daily dashboard
A public dashboard with leads, channels and cost — updated automatically every day.
A lead-quality experiment
We optimised not only the cost per lead but its quality — tuned to the founder's real sales conversations.
Organic and social
Instagram content backs up the paid traffic and brings in leads for free.
Results in numbers
Figures from the lead sheet and the dashboard for the campaign's first three weeks: 3–22 July 2026. Budget and personal data from the leads are hidden.
The client sees leads every day
We don't send a PDF once a month. Edgars Būve has its own public dashboard: leads, channels and cost update daily and automatically.
Cumulative leads by day, 3–22 July 2026. Lead-sheet data.
- Facebook — 41
- Organic — 25
- Google — 24
- Instagram — 16
A multi-channel launch delivered a balanced flow instead of dependence on a single source.
The ads and the site
The actual creatives and the pricing landing page the traffic was sent to.
Hover to scroll through the site — or click to open it in a new tab.
“Launching from scratch isn't only about leads. It's about the client seeing exactly what they're paying for from day one.”
Want the same — from scratch and fast?
We work with construction and service businesses: advertising from scratch, landing pages, daily analytics. Tell us about your challenge — we'll walk you through this dashboard and propose a plan.