Client and challenge
WeCare is a modern dental clinic in Riga: diagnostics, general dentistry, implants, prosthetics and orthodontics. A team of a dozen doctors, with appointments in Latvian, Russian and English.
Competition in the category is among the toughest in the city: patients choose between dozens of clinics, and the cost of winning one climbs every year.
Build a steady flow of first-time patients at a predictable cost — and stop losing the people who had already been to the clinic: repeat visits and the high-value treatments, implants and prosthetics.
A second challenge arrived later: replace the ageing website with one that is fast and visible not only in Google, but in AI search too.
What we did
Design and identity
One visual language for the clinic, from ad creative through to the look of its social profiles.
Website
A completely new, fast website on a modern stack — with online booking, treatment pages and doctor profiles in three languages.
Google advertising
Search campaigns across the clinic's treatments: a patient searches for “dentist Riga” and finds WeCare.
Facebook and Instagram advertising
Creative built around the clinic's offers and treatments, tight targeting across Riga, constant A/B testing.
Remarketing strategy
Bringing patients back for repeat visits and high-value treatments. Remarketing alone lifted patient LTV 2.5×.
SEO & GEO
Optimised for Google and for AI engines (ChatGPT, Perplexity, Gemini) — the clinic now gets free leads straight out of AI answers.
Five years in numbers
Google Ads data as of 21 July 2026. We'll open the account and walk you through the full stats at the consultation.
5× more reviews
We put a feedback system in place, and happy patients started leaving Google reviews regularly. That is a free stream of new patients: people choose a clinic by its rating.
Review frequency on the clinic's Google Maps profile. Counted across all 186 public reviews, July 2026 — the data is open, so you can check it on the clinic's Google listing yourself.
A new website: fast and visible
In the summer of 2026 we rebuilt wecare.lv from the ground up. Here are the real Google Lighthouse measurements — old site against new.
- 58performance on mobile
- 10.7 smain content load (LCP)
- 0.29layout shift while loading (CLS)
- 82accessibility
- 95performance on mobile
- 2.4 smain content load — 4.5× faster
- 0layout shift — nothing jumps around
- 100accessibility
What that means for the clinic: a patient on a phone sees the site in a couple of seconds instead of ten — fewer drop-offs, more bookings. A fast, technically clean site also ranks better in Google and is visible to AI search engines.
Google Lighthouse measurement taken on 22.07.2026. Scores like these mean fast loading, an easier journey for patients and stronger positions in search.
Hover to scroll through the site — or click to open it in a new tab.
“Advertising brings a patient in once. A system — remarketing, the website, SEO and analytics — brings them back again and again.”
Client testimonial
We have been working with Marketerra for more than 5 years. In that period Marketerra helped us develop Google Ads, helped attract new clients, and improve the website’s SEO. So I definitely recommend Marketerra.
Andrey Chebanov director of WeCare, a dental clinic in Riga
Want the same for your clinic?
We work across healthcare: dentistry, ophthalmology, cosmetology, aesthetics. Tell us about your challenge — we'll show you the full stats behind this case and put together a plan for your clinic.