Privacy Policy

How SIA Marketerra collects, uses, and protects personal data.

Last updated: 18 May 2026 · Effective from: 18 May 2026

1. Who we are

This Privacy Policy explains how SIA Marketerra ("Marketerra", "we", "us", "our") processes personal data. We are the data controller for the personal data described in this policy.

2. What personal data we collect

2.1 Information you provide directly

• Contact form submissions on marketerra.lv: name, email, phone number (optional), free-text message describing your inquiry.
• Email correspondence: content of messages you send to us.
• Client onboarding: company details, billing information, and any data required to deliver the agreed services under a signed contract.

2.2 Information collected automatically

• Technical data: IP address, browser type, operating system, referring URL, and pages visited. Used solely for security and aggregate analytics.
• Cookies: marketerra.lv currently uses only essential cookies (theme preference, language selection). We do not run third-party tracking or advertising cookies on our own site.

2.3 Data we process on behalf of clients (advertising services)

When a client engages us to manage their advertising on Meta (Facebook / Instagram), Google, LinkedIn, TikTok or similar platforms, the client grants us partner-level access to their Business Manager or ad account. In that capacity we act as a data processor and may access:

• Ad account configuration, campaigns, ad sets, ads, and ad creatives;
• Aggregated performance metrics (impressions, clicks, cost, conversions);
• Page-level engagement metrics and posts published on client pages;
• Custom audience and lookalike audience metadata (not the raw audience contents);
• Lead form submissions that the client routes to us for follow-up.

The client remains the controller of this data. We only process it according to the client's written instructions and the terms of our service agreement with them.

3. Why we process your data (purposes & legal bases)

• To respond to your inquiry submitted via the contact form — legal basis: pre-contractual measures at your request (GDPR Art. 6(1)(b)) and our legitimate interest in responding to business communication (Art. 6(1)(f)).
• To deliver agreed services to clients — legal basis: performance of a contract (Art. 6(1)(b)).
• To send transactional emails (proposals, invoices, project updates) — contractual necessity.
• To comply with legal obligations (accounting, tax, anti-money-laundering) — Art. 6(1)(c).
• For internal analytics and service improvement — legitimate interest (Art. 6(1)(f)).

We do not use your personal data for automated decision-making that produces legal effects, and we do not sell personal data.

4. Who we share data with

We use carefully selected service providers (data processors) to operate our business. Each is bound by a written data processing agreement and processes data only on our instructions:

• Vercel Inc. (USA) — website hosting for marketerra.lv;
• Brevo / Sendinblue (France) — transactional email delivery from glebs@marketerra.lv;
• Make.com / Celonis SE (Czechia / Germany) — workflow automation between contact form and email;
• Google Workspace (Ireland / USA) — email, document storage, internal collaboration;
• Notion Labs Inc. (USA) — internal task and document management;
• Meta Platforms Ireland Ltd. — only when a client has engaged us to manage their advertising; we access client-granted Business Manager data through Meta APIs;
• Latvian tax authorities and our accountant — when required by law.

We do not transfer personal data outside the EU/EEA unless adequate safeguards are in place (Standard Contractual Clauses or an EU adequacy decision).

5. How long we keep your data

• Contact form inquiries that do not result in a contract: up to 12 months, then deleted.
• Client records (contracts, invoices, correspondence): 10 years from the end of the financial year, as required by Latvian accounting and tax law.
• Marketing analytics (aggregated, non-identifiable): kept indefinitely.

6. Your rights under the GDPR

You have the right to:

• Access the personal data we hold about you (Art. 15);
• Have inaccurate data corrected (Art. 16);
• Request erasure of your data (Art. 17), subject to legal retention obligations;
• Restrict processing (Art. 18);
• Receive your data in a portable format (Art. 20);
• Object to processing based on our legitimate interest (Art. 21);
• Withdraw consent at any time, where consent is the legal basis;
• Lodge a complaint with the Data State Inspectorate of Latvia (www.dvi.gov.lv).

7. Data deletion requests

8. Security

We implement appropriate technical and organisational measures to protect personal data, including TLS encryption for data in transit, access controls on internal systems, multi-factor authentication on critical accounts, and ongoing security review of our processors.

9. Children

Our services are directed at businesses. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently received such data, please contact us and we will delete it promptly.

10. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page indicates the latest revision. Material changes will be announced on marketerra.lv. The current version always lives at marketerra.lv/privacy.

11. Contact

Questions about this policy or how we handle your data — email glebs.novickis@gmail.com or write to SIA Marketerra, Dzeņu iela 3 – 73, Rīga, LV-1021, Latvia.